Shane (1953) Re-Release (Paramount Pictures Pressbook, 1966)

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SYNOPSIS

(Not for publication)

It is 1890 in Wyoming where a
group of homesteaders are battling
ruthless Rufe Ryker (Emile Meyer)
and his band of cutthroat hirelings.
Shane (Alan Ladd), buckskin-clad
and mysterious, stops at the ranch
where Joe Starrett (Van Heflin), his
wife (Jean Arthur) and their son,
Joey (Brandon De Wilde), are trying
to establish a home for themselves.
At first the Starretts are wary of the
stranger. However, when Shane doffs
his gunbelt and joins Starrett in
working the ranch, they accept him
as one of the family. This seems to
be the refuge that Shane, who has
decided to give up gunfighting, is
looking for. Even when forced to en-
gage in a deadly fist-fight with one
of Ryker’s men, he is not shaken
from a peaceful life.

Later, however, when the home-
steaders are goaded into action by
Ryker, there is open warfare. On one
occasion Shane is joined by Starrett
and, together, they outslug the en-
tire band of cattlemen. Desperate,
Ryker brings on Slick Wilson (Jack
Palance), a professional gunman.

Shane now is forced to strap on
his gun again and rid the range of
the menace. When Starrett decides
to go to town for a showdown, Shane
knocks him out and takes on the job
himself. Wilson is not quick enough
for Shane, who beats him to the
draw and kills him on the spot in a
terrific gun duel, during which Ryker
is also slain. As Shane is about to
leave town for good, Joey, from his
hiding place, sees Ryker’s brother
draw his gun. The youngster yells a
warning. Shane kills his opponent.
Despite pleas from Joey, Shane, al-
though wounded, mounts his horse
and rides away as mysteriously as
he came.

SSA a eas ee. Sea, os ALAN LADD
Mrs. Starrett . 2... JEAN ARTHUR
Mrs Starrett)... 5.55 VAN HEFLIN
Joey Starrett. .BRANDON DE WILDE
WHISOMats ssa cie ese JACK PALANCE
Gitiseee., - ic an oie BEN JOHNSON
BOWS ns ooo. yiste-« EDGAR BUCHANAN
RAUL) Fen ae EMILE MEYER
| fo 7 2), eee ELISHA COOK, JR.

CREDITS

Produced and Directed by George
Stevens; Screenplay by A. B. Guth-
rie, Jr.; Additional Dialogue by Jack
Sher; Based on the Novel by Jack
Schaefer; Color by Technicolor; Di-
rector of Photography—Loyal Griggs,
A.S.C.; Technicolor Color Consultant
——Richard Mueller; Art Direction—
Hal Pereira and Walter Tyler; Set
Decoration—Emile Kuri; Second Unit
Photography—Irmin Roberts, A.S.C.;
Special Photographic Effects—Gor-
don Jennings, A.S.C.; Process Pho-
tography—Farciot Edouart, A.S.C.;
Costumes — Edith Head; Technical
Adviser—Joe DeYong; Makeup Su-
pervision—Wally Westmore; Assist-
ant Director—John Coonan; Assist-
ant to the Producer—Howie Hor-
witz; Sound Recording by Harry
Lindgren and Gene Garvin; Associate
Producer—lIvan Moffat; Associate Di-
rector—Fred Guiol; Edited by William
Hornbeck, A.C.E. and Tom McAdoo;
Music Score by Victor Young; West-
ern Electric Recording.

Running Time:
118 minutes

Screen’'s Finest
Western Returns

What promises to be one of the
most acclaimed re-runs ever to oc-
cupy the screen of the ..........
Theatre will arrive next ........
Paramount Pictures’ “Shane,”
makes its eagerly awaited, return-
engagement bow. Starring Alan
Ladd, Jean Arthur and Van Heflin,
with Jack Palance and Brandon De
Wilde, this “Technicolor saga of the
West” has been hailed as a mile-
stone in motion picture production.

The classic tale told in “Shane”
is that of the homesteader versus
cattleman in the fierce struggle to
control the range. Against such a
conflict is woven the intriguing
tale of a farm family—mother,
father and son—and of the buck-
skinned, gun-toting stranger who
wanders into their midst and cham-
pions their cause against the ava-
ricious cattlemen.

As written for the screen by Pul-
itzer prize winner, A. B. Guthrie,
from a novel by Jack Schaefer,
“Shane” emerges as compelling
drama containing all of the active
ingredients that make for motion
picture greatness. The large sup-
porting cast features such talented
players as Edgar Buchanan, Emile
Meyer, Ben Johnson, John Dierkes
and Elisha Cook, Jr. Producer-di-
rector George Stevens, in “Shane,”
has reportedly fashioned a film of
great scope and magnitude.

Still #10058-153
A GREAT RETURN for Alan
Ladd and Van Heflin who star
with Jean Arthur, Brandon De
Wilde and Jack Palance in

Mat 1A

Paramount Pictures’ Techni-
color production of “Shane,”
which begins its return en-
gagement on at the
Theatre.

Like Old Wine
Improves With Age

“Shane,” a film that has been
hailed as one of the great Westerns
of all time, seems to improve with
age, like good vintage wine. The
Paramount Picture, which begins
its return engagement on ........
ie GNO so sieve ar eceee ne eke Theatre, is a
Technicolor production that boasts
of some of the most magnificent
scenes ever filmed. A splintering
film filled with the action and vio-
lence of the West, “Shane” realism
and fiery spirit still glows amidst
filmland’s lesser lights.

Starring Alan Ladd, Jean Arthur
Van Heflin, Jack Palance and Bran-
don De Wilde, the film’s haunting
Western flavor is so real you can
taste the dust. It has the longest,
bloodiest, rough-and-tumble _ fist
fight ever presented on celluloid.
It has an incisive insight into the
real, but little known and much
storied Western gunfighter. It has
scenery that astonishes the eye
with its splendor.

Still #10058/Spec/1

Mat 3A

FIERCE ACTION, TINGLING SUSPENSE AND ENGROSSING DRAMA fill the screen in Para-

mount Pictures’ Technicolor production of “Shane,” which begins a return engagement ....
se RAE R restate oro ote Theatre. Starring Alan Ladd, Van Heflin and Jean Arthur with Brandon

De Wilde and Jack Palanece, “Shane” is considered one of the greats in motion pictures.

‘SHANE,’ RATED GREATEST OF ALL WESTERN FILMS,
HEADS FOR NEW ACCLAIM IN RETURN SHOWINGS

Ever since the first motion pic-
ture glorified the strong, silent
men who fought for law and order
on the Western plains, producers
have been improving on this ever-
popular theme. But to date no one,
according to the highest authori-
ties on the subject, has been able
to top George Stevens and his
Technicolor production of the Para-
mount all-time champion, “Shane,”
Which Stantsits: TE-rUn ss ce os. 5<
at the Theatre.

Starring Alan Ladd, Van Heflin
and Jean Arthur with Brandon De
Wilde and Jack Palance in the much
talked-about role of the _ black-
garbed gunslinger Wilson, “Shane”
is no ordinary Western. It is based
on Jack Schaefer’s memorable novel
of the same name, and the screen-
play was written by Pulitzer prize
winner, A. B. Guthrie, Jr. The
story is unfolded against a back-
ground of such breathtaking beauty
that cameraman Loyal Griggs won
an academy Award for his strik-
ingly scenic photography.

The drama recounts the fierce
struggle between courageous but
late-coming homesteaders and the
equally courageous cattlemen who,
right or wrong, resented the new-
comers whose cause Ladd cham-
pions.

In a very real sense, “Shane” is
poetry of the West. It is poetry, at
once epic and folk, in which the
hard men who had fought for the
West with the Indians had then to
battle the farmer, the homesteader,
the “sod-buster,’ the people who
settled America. It is the classic
struggle for the range, cattlemen
versus farm-folk. It is the lyric of
Western natural violence, shark
toothed mountains filling the sky
and human fury to match, with
never a sheriff to call a halt this
side of the grave. Such a story has
been told many times before, for it
is legend, but in Stevens’ deft hands
it has been immortalized—perma-
nently and heroically.

Acclaimed Return!

“Shane,” the motion picture that
is immediately mentioned in any
conversation about the greatest of
Western films, begins a return en-
PORN 6 Plt sca eto at the

The Paramount Picture Techni-
color saga stars Alan Ladd in the
title role, Van Heflin and Jean
Arthur and co-stars Brandon De
Wilde and Jack Palance. The lat-
ter plays the never-to-be-forgotten,
black-clad killer, Wilson, in this
memorable story about the conflict
between new homesteaders and old-
timer cattlemen.

Still #10058-149

Mat 2A

SENSATIONAL is the only way to describe the scenes, the action
and the performances in Paramount Pictures’ “Shane,” a Tech-
nicolor production starring Alan Ladd, Jean Arthur and Van
Heflin with Brandon De Wilde and Jack Palance. Beginning its

return engagement at the .....

an eee Theatre on

“Shane” is high on the charts as one of the greatest westerns

of all time.

ALL-TIME GREAT, ‘SHANE,’
IN RETURN ENGAGEMENT

The motion picture hailed as the greatest in the Western
category, and as one of the all-time great films of any type, Para-
mount Pictures’ “Shane,” in Technicolor, starts its re-run .....

Gu Se ess eres Theatre.

Starring Alan Ladd, Van Heflin
and Jean Arthur, with young Bran-
don De Wilde and Jack Palance,
the magnificently directed and pho-
tographed “Shane” seethes with
the pent-up violence generated by
an impending clash between the
Johnny-come-lately homesteaders
and the long-established cattlemen.
Van Heflin is the backbone of the
homesteaders, living a rugged exist-
ence with his wife (Jean Arthur)
and son (Brandon De Wilde). Into
this powderkeg of resentment wan-
ders the buck-skinned, gun-toting
Shane (Alan Ladd) a champion of
right, who sides with the home-
steaders.

Ladd’s showdown with the cat-
tlemen and their hired, black-clad
killer, Wilson (Jack Palance), is
one of the most memorable climaxes
in Western film history.

Fabulous ‘Shane’ a Must
On Big Movie Screen

Only the big motion picture the-
atre screen can do full justice to
a Western the size and scope of
“Shane,” which is being re-released
by Paramount beginning next
Seer yee ae atthe ........ Lheatre,
for the benefit of countless lovers
of outdoor action dramas and west-
ern suspense.

“Shane,” one of the all-time
greats in film history, is the George
Stevens Technicolor production
that is still rated head and shoul-
ders above even outstanding West-
erns. It stars Alan Ladd, Van Hef-
lin, Jean Arthur and co-stars Bran-
don De Wilde and Jack Palance.

Scenic Wonders

Still Dazzle in

Return of ‘Shane’

Snow-capped mountains that
reach knifelike into the sky, blue-
purple hills drenched by brilliant
Western sunshine and sparkling
green streams are an integral part
of the cast in Paramount Pictures’
Technicolor western, “Shane,”
which opens in a return engage-
mentvatsenewe crc acne Theatre on
che ee pacers Although the theatre’s
marque will justly emblazon the
names of Alan Ladd, Jean Arthur,
Van Heflin, Jack Palance and
Brandon De Wilde, these aforemen-
tioned natural wonders deserve a
place in the credits because they
still are sensations that dazzle and
hypnotize the viewer.

The casting of Mother Nature
was far more difficult than contact-
ing and contracting “Shane’s” fine
assemblage of stars. To locate the
mountains, plains and streams was
a job. For many months Producer
Stevens traveled endless miles
across the Western prairie con-
stantly seeking a suitable area.

He envisioned for ‘“‘Shane,” a set-
ting that would have a character
of its own. It would have to be a
valley surrounded by jagged moun-
tains and there would have to be
streams and hills and plains. When
Stevens arrived in Northwestern
Wyoming around Jackson Hole, in
the midst of the Grand Teton Moun-
tain country, he knew he had found
his spot. Here was all the magnifi-
cent scenery that he had _ been
searching for. It was breathtak-
ingly beautiful with the grandeur of
plain and mountain blending into
a rich American frontier scene.

In making “Shane,” an epic saga
of the West relating the classic
struggle between homesteader and
cattlemen for domination of the
range, this scenic panorama was
used in almost every shot.

Mat 1B
ALAN LADD gives one of his

greatest performances in Para-

Still #$10058-34

mount Pictures’ “Shane,”
which begins a return engage-
mentee... BUAENC oc ccraten ec
Theatre. Considered the great-
‘est western of all times, “Shane”
also stars Jean Arthur and Van
Heflin.

Another Round
Of Greatness!

Eyes swell, bodies crash and
blood flows during the swirling bar-
room brawl in Paramount Pictures’
Technicolor production of “Shane,”
Which=Is due 10-OPeNe...25..550 <-
for its return engagament at the
GR ee Theatre. Grunts, groans,
the crackling of splintering furni-
ture and the ugly impact of fist and
jaw are the sounds heard during
the five minute course of this roar-
ing fight in which Alan Ladd and
Van Heflin, the two male stars of
“Shane,” valiantly battle a dozen
ecattlemen hoodlums. This roaring
fight sequence, one of the most
devastating ever filmed, is just one
of the many highlights that punc-
tuate “Shane”—a suspenseful ac-
tion drama of the West.

Still #10058-128 Mat 2B
TYPICAL “SHANE” ACTION is shown in this scene from Para-
mount’s Technicolor triumph which starts a return engagement
5, Uateace ee at the ........ Theatre. Starring Alan Ladd, Van
Heflin and Jean Arthur with Brandon De Wilde and Jack
Palance, “Shane” is an action-filled, suspenseful human drama
set under the western skies. It is often times considered one of
the greatest westerns of all time.

EXPLOITATION TIPS

SIDEWALK MESSAGE
Emblazon the streets with a variety of chalked or stenciled teaser
messages, such as “Has ‘SHANE’ returned?,” “Watch for
‘SHANE’,” “’SHANE’ is coming again,” and ‘There never
was a film like ‘SHANE’.” Do this at good sidewalk points of
vantage along well-trod thoroughfares, making certain that civic
regulations permit.
TEASER LOBBY PLANT

Here’s a novel stunt, right in step with the plot of the picture. It’s
a sure way to spread the news of your “SHANE” playdate swiftly
through the town. Several days before opening, dress an usher in
the black western hat and garb that Jack Palance wears in
“Shane” and plant him at a specially rigged up eating table in
your outer lobby, or at a centrally located spot in a railroad or
bus depot. Equip the table with an old-fashioned coffee pot and
have your “Palance” character slowly sip the pot’s contents from
a tin cup. A pair of six-shooters should be holstered around your
character’s hips and a large sign on the table should carry the
message: “I’m waiting to settle a debt with ‘SHANE!’ He’s
due to return here on ........ =

‘DRESS-UP’ CONTEST
Plan a big western ‘dress-up’ contest to be held at your theatre
and give free prizes to the wearers of the most authentic-looking
cowboy outfits.
STREET BALLY

Hire a few men and have them dress in western outfits. Direct them
to walk through the main streets of your town with signs on their
backs which plug and credits the film as well as your theatre and

‘Shane’ Sull Champion
As Western All-Time Great!

An achievement in the cinematic art, the likes of which has
seldom been seen, is Paramount Pictures’ “Shane,” a stunning
and spectacular Western, which opened in a return engagement
yesterday at the ........ Theatre. Produced and directed by

Mr. Stevens, one of the ablest
craftsman in Hollywood, “Shane”
is a superb picture of wide range
and feeling that has been enjoyed
and savored by audiences as one of
filmland’s classics.

Filmed in Technicolor against a
vast western background, “Shane”
relates a story that is both violent
and poignant. The cast of charac-
ters, brilliantly portrayed by such
outstanding stars as Alan Ladd,
Van Heflin, Jean Arthur, Jack Pal-
ance and Brandon De Wilde, are
pitted together in this human dra-
ma. The setting is Wyoming during
the period when homesteader and
cattlemen waged a fierce and bloody
battle for supremacy.

George Stevens has taken these
ingredients and what he has made
out of them is a western saga of ac-
tion and depth. The essentials are
basically simple, with the suspense
and action etched sharply against
the comparatively unadorned de-
tails of frontier living. It is bold
and swirling with no pauses; blood
flows, eyes swell, and bodies crash
in the fight scenes, the finest ever

filmed. The use of guns is delayed,
thereby intensifying the suspense,
for it is clear from the beginning
that gunplay is inevitable in the
solving of the film’s conflict.

This story of cattlemen, who
wanted a free range for their
stock, and the homesteaders who
built homes and fences for their
small farms, is a simple and fami-
liar tale, but as told in “Shane,”
it emerges as an epic saga of the
Western plains, with the people in
it goliath in stature, coming alive
with motive and emotion. The con-
flict is between Van Heflin, the
stubborn and determined home-
steader, and Emile Meyer, as the
unscrupulous rancher, who first
tries to bully and scare the farm-
ers, and in desperation finally hires
the sinister Jack Palance, to run
them out of the country he feels to
be his private domain. Ladd is the
white knight of a dubious, but ob-
viously gunfighting past, who be-
friends Heflin, his wife, Jean Ar-
thur and their son Brandon De
Wilde. The over-all acting stints
of the principals is superb.

Mat 2C

THE TENSE BEGINNING of one of sereenland’s greatest, longest,
bloodiest, rough-and-tumble bruising brawl, is shown above from
Paramount’s “Shane,”’ which begins a return engagement ......
at the piccscs Theatre. Filmed in Technicolor, “Shane” stars
Alan Ladd, Van Heflin, Jean Arthur and Brandon De Wilde.

playdate.
WESTERN DISPLAYS
Contact all department stores, hat dealers and bridle shops to
make up displays featuring their western clothing. Arrange to
have these outlets provided with accessories to flash up their dis-
plays, making sure plugs are given to the arrival and playdate of
“Shane.” Stills and posters might be used for impressive counter
and window displays.
‘FATHER AND SON’ SPECIAL
Announce the running of a special ‘Father and Son’ showing in
which all boys accompanied by their father can see “Shane” for
half price.
LOCAL TIE-UP
Have local merchants (the market here is unlimited) place signs in
their windows which say: FOR THE BEST ........ IN TOWN,
TRY OUR STORE, FOR THE BEST IN EXCITING WESTERN AD-
VENTURE, SEE “SHANE” WHICH BEGINS ITS RETURN EN-
GAGEMENT ....¢... ATSTAE aos: THEATRE. Make
sure to take advantage of any additional tie-ups that you may
have arranged with an appropriate display of scene stills and
full credits for the film and playdate.
POSTER MESSAGE
Make up posters and place them in train stations, bus depots, and
other places where people congregate. They could read: STOP
WHAT YOU’RE DOING AND CATCH THE MOST EXCITING
FILM IN TOWN. SEE “SHANE” THE ACTION-PACKED WEST-
ERN THAT IS ACCLAIMED AS AN ALL TIME GREAT. IT RE-
TURIN es Sa MUA . Ore. THEATRE.

MATERIALS CHECK LIST
REGULAR THEATRE TRAILER

(Order from your local branch of National Screen Service)

FREE: TV TRAILERS AND TELOP CARD
Available is a FULL SET of TV SPOTS excitingly created to effec-
tively promote the film. Also available is a TY TELOP CARD.

(Order from Paramount Pictures Field Advertising & Publicity Dept.—
See coupon on back page)

FREE: RADIO SPOT ANNOUNCEMENTS

Available is a FULL SET of RADIO SPOTS specially designed for
maximum boxoffice sell.

(Order from Paramount Pictures Field Advertising & Publicity Dept.—

See coupon on back page)

ADVERTISING BILLING

Paramount Pictures Presents 2 20%
ALAN LADD

JEAN ARTHUR | SSR ee A ASE ye om aoe 100%
VAN HEFLIN

1 GEUINe SIEVEND 0.) eee ee ae 75%
Progucuen Of tne ia ae Ree 100%
Co-starring BRANDON DE WILDE ............. 50%
witht JAC PALANCEAR 0G... Tees Se 50%
eee ag, ee, a os Le SE 25%
Eire. cna eo ee Pee 25%
Pi ee i, se 33143%
Produced and Directed by George Stevens ........ 25%
Screenplay by A. B. Guthrie, Jr. 25 of
Additional Dialogue by Jack Sher [°° °° °° °° -
Based on the novel by Jack Schaefer .......... 10%

3

ADVERTISING

There never was
aman \ike

The s the master
greatest producer
story of J director who

brought you

the West ‘ “GIANT” and

hchid , "A PLACE
filmed <2 INTHE SUN"

ret

ALAN LADD :-JEAN ARTHUR: VAN HEFLIN
» GEORGE STEVENS'

PRODUCTION OF

SHAN
costarrineg BRANDON DE WILDE with JACK PALANCE

BEN JOHNSON * EDGAR BUCHANAN * PRODUCED AND DIRECTED BY GEORGE STEVENS - SCREENPLAY BY A.B GUTHRIE, JR
ADDITIONAL DIALOGUE BY JACK SHER + BASED ON THE NOVEL BY JACK SCHAEFER

TECHNICOLOR? |Pssioa

133 LINES........400 LINES
eS x19 Y2 inches ........ 28 2 inches prea

THERENEIE
WAOAMOTION
PUGTURE UKE

as
ALAN LADD - JEAN ARTHUR - VAN HEFLIN
GEORGE STEVENS'

PRODUCTION OF

SHANE
co-starring BRANDON DE WILDE win JACK PALANCE

(EN JOHNSON + EOGAR BUCHANAN « Produced and Directed by GEORGE STEVENS « Screenplay by A. B. GUTHRIE, Jr.
Additional Dialogue by JACK SHER + Based on the novel by JACK SCHAEFER

TECHNICOLOR® (Passio a

RE-RELEASE *, Aruw."@
otras

2 COLS. x )125 LINES... 250 LINES MAT 205
1 9 inches... 18 inches

THERE
gue’ WAS
MOTION
PICTURE
LIKE

THE GREATEST STORY
OF THE WEST
EVER FILMED!

* VAN HEFLIN |
GEORGE, “STEVENS'

SHANE

CO-STARRING BRANDS bE JADE. with JACK sists Abia
DEN JOHNSON « ot ie ore JANAN + clad by GEORGE STEVENS Screenpiay-y A.B GUTHRIE, J
ACK SHER «Bau y JACK SCHAEFER

“TECHNICOLOR® ParaMoun :Ai

RE-RELEASE *, Pear @

TOO “LUINES..5.. 600400:

4 COLS. x{ T WON 6 ceases

2 COLS. x ae LINES ... 200 LINES MAT 204

7 inches... 14 inches

|= ere rs

under the MPAA

ocedure of the

tarily subscribed
ay be addressed
Picture Associa-

k City 36, N. Y.

Hee Bee &

i i ALAN LADD - JEAN.
TECHNICOLOR® [Pezatouyr ies tailed

CO-STARRING BRANDON DE \

BEN JOHNSON » EDGAR BUCHANAN IDUCED AND DIR
ADDITIONAL DiACocuE BY JACK SHE!

TECHNICOL

f27 LINES........54 LINES
2 COL. *\ 2 inches.........4 inches Sel

75 LINES.
5, inches .

2 <OHts. x 1

THERE
hg WAS
MOTION
PICTURE
LIKE

From the master
producer-director
GEORGE STEVENS
-who brought you
“GIANT” and
"5, "A PLACE
IN THE SUN” |

ALAN LADD -JEAN ARTHUR: VAN HEFLIN
» GEORGE STEVENS’

PRODUCTION OF

SHANE

co-starring BRANDON DE WILDE wth JACK PALANCE

BEN JOHNSON - EDGAR BUCHANAN * PRODUCED AND DIRECTED BY GEORGE STEVENS - SCREENPLAY BY A. 8. GUTHRIE, JR.
ADDITIONAL DIALOGUE BY JACK SHER « BASED ON THE NOVEL BY JACK SCHAEFER

TECHNICOLOR® | Paramount a

3 COLS. x { 97 LINES susheaeeo cae 291 LINES MAT 301
FAnches:.< <3s.3.60% 21 inches

There never was
a motion picture
like...

| . {28 LINES
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7%
Si — BOTH MIDGETS
TECHNICOLOR® [Pasion ON MAT 101

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never
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1COL. LINES mat 102 icture |
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TECHNICOLOR® A PARAMOUNT RE-RELEASE

14 LINES
1 COL. x{ psa

SPECIAL AD FOR
MULTIPLE RUNS

From the master
producer-director
et GEORGE STEVENS
a who brought you
“GIANT” and

“ss. “A PLACE
IN THE SUN”

ALAN LADD -JEA

“

“ARTHUR: VAN HEFLI
» GEORGE STEVENS’

PRODUCTION OF

Mt

THE
GREATEST

CO-STARRING BRANDON DE WILDE wr JACK PALANCE
|ANAN * PRODUCED AND DIRECTED BY GEORGE STEVENS * SCREENPLAY BY A. 8. GUTHRI

EN JOHNSON » EDGAR BUCH. N

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dee ee oa ee nea STORY OF
THE WEST
ALSO AVAILABLE IN: EVER
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ALAN JEAN _ VAN

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»GEORGE STEVENS’
SHANE
TECHNICOLOR?® | Parsious

COMPLETE CAMPAIGN MAT

CONSISTS OF AD MATS: a: 6 102 ee ee 202 ee | 20S
AND PUBLICITY MATS: 14 ae SS

ORDER SPECIAL MAT No. 1

93 LINES MAT
6’%2inches 103

1COL. x}

POSTERS

AND

LOBBIES

Also Available:

ere never was
aman ike _

The greatest story of the West ever

SET OF EIGHT 11 x 14’s
40 x 60 POSTER

Order from National Screen Service (See Coupon)

< JROK PALSN

THREE-SHEET

BTHIUR VON MERLIN
STEVENS’

22 x 28 LOBBY PHOTO 14 x 36 INSERT WINDOW CARD

Printed in U.S. A.
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“SHANE”’ Order Blank “SHANE” Order Blank

FOR EASE , ) :
To: PARAMOUNT PICTURES FIELD ADVERTISING To: NATIONAL SCREEN SERVICE CORPORATION
AND PUBLICITY DEPT. IN FETA ocal
1501 Broadway, New York, N. Y. 10036 ORDERING NSS branch address
Note: In Canada order from your local Paramount Branch Please send the following advertising accessories for
CLIP “SHANE?” in addition to my normal standing order.
ee a a eas ¢ FOR MY BILLBOARD POSTING CAMPAIGN ¢ FOR MY NEWSPAPER ADVERTISING CAMPAIGN
i ia ORDER AND MOUNTED CUT-OUT PURPOSES Scene Mats, Nos
ease send the following material on “SHANE Cs: Blacaln 1 Col. Mats, Nos
PTT NS, iT ’ 4
-sets of FREE Radio Spots (to be used on station____>_~-~—SS—_) BLANK J 2 Three Sheets 2 sey ee ag
sets of FREE TV Trailers (to be used on station ie eee AND ee ee eee or psy ie
Telop Cards—FREE | + FOR AWAY-FROM-THEATRE ADVERTISING ee
PASTE ON ake a = 22 Wandowse@ards oe ee
Theatre Playdate POST eee | | ake a. > SO Pee

SAE aie I ce aaa ee oe eh pee ee a ee ee ae 2 ‘ nnn X 86 Insert Cards
City State CARD B & W Stills (B set) City State

Scanned from the collections of the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

for Film and Theater Research

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org